What I have in my possession thanks to the very lovely people at Eskimo PR are samples of Lauren Goodger's new range of beauty products. The range has a broad spectrum including everything from varying types of tan (obviously) false lashes, and also sleep in rollers. I am going to break down the products I have in to different categories to allow each range to be reviewed as in depth as possible.
So I am starting with the Lashes!
Over the last few years, false lashes have been a must have for every girl and with varying levels of quality and price point the market place is flooded with options. I am personally a false lash wearer but only on a night out and generally my lash of choice would be Illamasqua number 14 lashes, these lashes retail for around £12. I would hazard a guess that Eylure pretty much cleans up the middle market of lashes, due to them being widely available in supermarkets and stores such as Boots and Superdrug, aided also by endorsements such as Girls Aloud and more recently Katy Perry.
Lauren's lashes retail for £6.95 which puts them in to the same price category as Eylure, however the glue for the lashes is sold separately. (This however is a benefit as it generally means you get a better quality glue which lasts longer)
The packaging is strong and the lashes can be stored for repeat use in the handy plastic case that the lashes are supplied in.
I was given two different styles of lashes, one a shorter fuller lash ( Luxury Lashes ) and the other a whispier finer lash but with extra long length. The packaging has gery brief application instructions which isn't great if you are a beginner but a web address is provided for tips www.laurensway.com.
The first lashes I decided to apply were the luxury lashes, this style of lash is not really my preference in terms of style and is a little heavy, but if that's the look you want to achieve then I'm sure these will be ideal. They did need a little trim to make them suitable for my eyes, and due to the fullness off these lashes it was a little difficult to differentiate which eye was which.
The second style of lash is more suitable to my tastes, and I feel even though they are dramatic and longer in length they aren't as dense which gives a more natural appearance along the lash line.
I can see this style of lash being the more commercial of the two.
The lashes were easy to apply, but it is vital to leave the glue for at least 30 seconds to allow for it to get tacky before you attempt the application.
It have to say that for a "celebrity" product I am impressed, clearly a lot of thought has gone in to the product and the quality of the product is great. (Made in the UK) As mentioned earlier the packaging is strong and the lashes can be worn on more than one occasion, as the strip where the glue is applied is thicker than most which is a definite plus point.
I have to say a well done to Lauren for developing a high quality product rather than just using her name for branding. In all honesty Lauren's name wouldn't incentivise me to buy this product in any way but I'm sure for die hard TOWIE fans it would be the initial reason for purchasing.
Now that I know the quality of the product I would definitely recommend these lashes and will be using them in the future I'm sure.
What are your thoughts on the lashes? Which style would you pick?
Rhian Xx
*PR Samples*
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