Sunday 28 December 2014

Britney Spears Hair Care at Lidl

When I first heard that Britney Spears was launching a hair care range - I was so excited! Mainly because I am a HUGE Britney fan!
I know that, that's a slightly controversial statement - but we have to remember that I grew up in a time that Britney Spears was the biggest pop star in the World and in my eyes, through all the head shaving, bra-less, baby dropping pictures we see I still love her!

Now before I tell you about the product I am putting my commercial hat on *places it on ones head* and that's because working in a retail industry and having a business background it allows me to understand some of the questions that I have seen asked about this venture.

Firstly, WHY!? Why would anyone buy a hair care product launched by someone who famously shaved off all her hair and is not famous for having amazing hair all of the time - we've all seen the greasy hair, extensions showing pictures - My answer to that is simply because she is BRITNEY SPEARS, who doesn't know who Britney is? I could ask my 86 year old Grandfather and he would still know who she is. Whether you like her or not her name sells. A rare TV appearance will always draw in crowds and regardless of what you make of her singing nobody could deny how iconic her performances were at the MTV awards from a sequined barely clothed body, writhing with a python to kissing Madonna.

So if Britney is Britney and her name sells, why at Lidl and why at an entry price point? Because commercially this makes the most sense - shift the volume at the opening price point - because as I mentioned above, Britney is not notable for her amazing hair so nobody is going to invest in her brand and her name at a higher price point, not only that but her name is not as big as it once was so she cannot demand the high end and storm the market - but at everything £11.99 and under she can.

Lets also face facts, Britney's input in this would have been minimal and who in their right mind would turn down money for nothing?

So... the product?

Now ideally I would have picked up the multi-styler (£11.99) and not the straighteners (£9.99) but my Mum picked up this for me and thought I would want the straighteners more.

The packaging is good, it looks expensive - the image of Britney on the front shows long blonde tresses which any girl would dream of.
The product offers;
Ceramic-coated hot plates with tourmaline crystals (the science of this being it reduces static in the hair)
Temperature Control 100-180 degrees Celsius. (you may not see this as very high, seeing as though some offer up to 230 degrees. but these temperatures should only be used for course or afro hair and will damage your hair if used - GHD's don't go over 200 degrees)
Soft Touch body
Automatic shut off after 30 minutes
360 degree swivel cable
Hanging hook
3 year warranty

Now it's the warranty that's amazing - 3 years on something which is only £10! How could you not be tempted to try them?

The negative that I have found is that the straighteners do take a while to heat up, I've not timed it but I would say, around 2 minutes which is a while by todays standards/
But overall the product is good, for £10 it's well worth the money.
My hair is fine so this product worked well for me, I would need to try it on thicker hair to see if the results are the same - but my Mum also bought a pair and was very impressed.

If you're someone who only casually uses straighteners then surely these are worth the £10 investment whether you're a Britney fan or not?

I will be heading to Lidl myself to pick up the Multi Function Styler (7 different attachments) as I am intrigued about this one particularly.

Other products in the range are:

Hairbrushes at £1.99
Mini Straightener £4.99

Are you intrigued by these products? Would you try them?

Rhian Xx